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["2016年桐城市电子商务进农村培训课程备选计划"]
["课程名称","课程主题","课程题目","课时（天）","备注"]
["基础电商创业培训班","淘宝网店开店基础","互联网思维",1,"1、以小班教学为主，理论与实践相结合（每班不超过50人）\n2、请合肥、杭州等地有实操经验的专业老师授课。"]
[null,null,"店铺注册"]
[null,null,"货源选择"]
[null,null,"网络交易安全"]
[null,null,"美工基础",2]
[null,null,"店铺基本设置"]
[null,null,"上传宝贝"]
[null,null,"PC店铺装修"]
[null,null,"无线店铺装修"]
[null,null,"卖家中心后台操作",2]
[null,null,"客服服务管理"]
[null,null,"千牛工具的使用"]
[null,null,"淘宝运营工具的使用"]
[null,null,"免费搜索",2]
[null,null,"店铺基本优化"]
[null,null,"淘宝站内推广"]
[null,null,"淘宝站外推广"]
[null,null,"营销活动"]
["网店运营技能提升班","淘宝SEO优化","整店运营规划",2,"1、以小班教学为主，理论与实践相结合（每班不超过50人）\n2、请合肥、杭州等地有实操经验的专业老师授课。\n"]
[null,null,"选品分析"]
[null,null,"自然流量优化"]
[null,null,"店铺运营工具的使用"]
[null,null,"主图优化",2]
[null,null,"标题优化"]
[null,null,"详情页面优化"]
[null,null,"转化率提升技巧"]
[null,null,"活动营销策划"]
[null,null,"店铺活动申请"]
[null,"付费推广","直通车推广计划设置",2]
[null,null,"直通车选款技巧"]
[null,null,"直通车出价策略"]
[null,null,"直通车上分策略"]
[null,null,"直通车关键词分析"]
[null,null,"直通车主图和标题优化"]
[null,null,"淘宝客招募推广",1]
[null,null,"钻展投放"]
[null,"网店视觉设计","整店装修布局规划"]
[null,null,"图片处理工具的使用",2]
[null,null,"主图和详情页图片设计"]
[null,null,"活动图片和海报设计"]
[null,"网店客服技巧","客服转化技巧",2]
[null,null,"售后纠纷问题处理"]
[null,null,"客服工具的使用"]
[null,null,"客户关怀"]
["企业转型电商系统班","全网营销系统","网络店铺营销",2]
[null,null,"社区论坛营销"]
[null,null,"企业官网营销"]
[null,null,"移动互联网营销"]
[null,null,"网货产品企划"]
[null,"网络平台营销渠道","综合型营销平台",2]
[null,null,"社区型网络营销平台"]
[null,null,"垂直专业电商平台"]
[null,null,"移动分销平台渠道"]
[null,"营销型企业网站","营销型企业网站建设规划",2]
[null,null,"企业网站全网营销推广方法"]
[null,null,"百度SEO竞价推广"]
["农产品上行","农产品的发展趋势","本地农特产品的发展趋势",1]
[null,null,"本地化生鲜平台将成为农产品电商转型的方向"]
[null,null,"跨境农产品电子商务份额提高"]
[null,null,"三品一标”产品成为农产品电商主角"]
[null,null,"政府的扶持政策"]
[null,"农村电商发展模式案例","浙江临安—线上线下齐飞",2]
[null,null,"浙江丽水—梧桐工程有奇效"]
[null,null,"浙江桐庐—大树底下好乘凉"]
[null,null,"甘肃成县—个核桃的逆袭"]
[null,null,"山东博兴—新农村包围城市"]
[null,"桐城农产品优势","本地特色农产品定位",2]
[null,null,"推进农产品的基本原则和发展目标"]
[null,null,"推进优势农产品区域布局的战略意义"]
[null,null,"优势农产品区域布局重点"]
[null,"农产品的品牌案例","特色农产品销售上行技巧",2]
[null,null,"农产品的品牌打造"]
[null,null,"农产品塑造成功的品牌案例分享"]
[null,"桐城农产品的典型案例","农产品上行之路经验传授",1]
[null,null,"本地出色农商产品案例分享"]
[null,"农产品营销策划","农产品营销模式设计线上+线下",2]
[null,null,"营销体系诊断及系统优化建议"]
[null,null,"营销战略规划"]
[null,"农产品贸易与电子商务及现代物流相结合的发展趋势","农产品贸易的发展趋势",2]
[null,null,"农业产品大电商的O2O模式"]
[null,null,"农业产品的仓储运输配送体系"]
["精准社群营销网创班","西域美农＋微信营销","朋友圈营销",3]
[null,null,"主题社群营销"]
[null,null,"微信工众平台运营"]
[null,null,"微商产品品牌打造"]
[null,null,"微分销招商体系"]
[null,null,"微信分销代理团队打造"]
[null,null,"微营销推广方式展示"]
[null,null,"微营销实操演练"]
[null,null,"微营销成功案例分享＋西域美农案例分析"]
[null,null,"实操战略"]
[null,"西域美农＋微店营销","自营微分销平台运营",2]
[null,null,"口袋通微店运营"]
[null,null,"有赞微商城分销"]
[null,"西域美农＋微营销实战","为什么要做新微商",3]
[null,null,"为什么要做有良知的新微商"]
[null,null,"怎么做有良知的新微商"]
[null,null,"如何使用微信"]
[null,null,"如何进行微信号包装+现场实战"]
[null,null,"如何有效推送朋友圈+现场实战"]
[null,null,"如何加到尽可能多的粉丝+现场实战"]
[null,null,"如何加到最精准的粉丝+现场实战"]
[null,null,"现场导入当地产品"]
[null,null,"微营销实战"]
[null,null,"如何管理客户"]
[null,null,"如何有效维系客户"]
[null,null,"如何自建团队及多元化销售"]
[null,null,"如何招募管理代理"]
["跨境电商运营技能班","跨境电商平台运营","阿里速卖通运营",2]
[null,null,"国内综合外贸网站运营"]
[null,null,"国际外贸平台运营"]
[null,null,"自营国际外贸网站运营"]
["线下实体商家O2O基础培训","自建O2O平台及培训","自建O2O平台的介绍及前景分析。",1]
[null,null,"O2O第三平台介绍"]
[null,null,"如何根据实体商家行业的产品特性选择适合的第三方平台"]
[null,null,"  第三方平台的优势与劣势的分析"]
[null,null,"基于微信搭建独立O2O平台。"]
[null,null,"日常运营维护、产品更新、订单管理、财务汇总。"]
[null,"入驻O2O第三方平台流程","介绍主流O2O平台的后台（根据商家产品，针对性选择销售平台）",1]
[null,null,"入驻主流平台O2O的基本事项（入驻的基本要素）"]
[null,null,"已入驻的日常操作及维护（商品维护及信息投放）"]
[null,"O2O平台操作流程","售前：基本操作事项。",1]
[null,null,"售中：线上与线下信息的交互处理"]
[null,null,"售后：制定标准化售后流程"]
[null,"O2O平台运营技巧","产品图片的定位与优化",1]
[null,null,"产品套餐体系的价格结构分析"]
[null,"O2O平台营销手段","如何结合线下、线上流量，达成销售闭环",1]
[null,null,"线上优惠活动的设置及线上线下同步投放推广"]
[null,"O2O营销策略","实体商家如何用互联网思维引爆生意实体门店",1]
[null,null,"线上、线下相结合的进行全城式营销方案分享"]
[null,"实战O2O营销","趋势解读",1]
[null,null,"1.PC互联网与移动互联网"]
[null,null,"2.无线淘宝与微信的发展空间"]
[null,null,"O2O运营模式"]
[null,null,"3.什么是O2O及大数据解读"]
[null,"实战O2O营销","4.O2O的四种模式剖析及闭环策略",2]
[null,null,"5.O2O营销实战策划"]
[null,null,"6.O2O社会化营销破局"]
[null,null,"7.O2O消费体验注意要点"]
[null,null,"移动O2O之微信篇",1]
[null,null,"1.微信商业功能解读"]
[null,null,"2.微信个人账号运营技巧"]
[null,null,"3.微信公众账号营销"]
[null,null,"4.微信公众账号素材"]
["县域电商体系","县域电商发展战略规划","县域电商发展趋势与机遇",2,"针对公务员，每班不少于100人"]
[null,null,"县域电商案例深度解读"]
[null,null,"互联网+县域电商发展模式"]
[null,"县域电商综合服务体系","县域电商全局规划",5]
[null,null,"县域电商人才培养体系"]
[null,null,"县域电商农产品上行体系"]
[null,null,"县域电商渠道建设体系"]
[null,null,"县域电商物流建设体系"]
[null,null,"县域电商品控溯源体系"]
[null,null,"县域电商产业园运营"]
[null,null,"县域电商扶贫体系建设"]
["农村电商体系","农村电商服务体系","县域电商体系建设",2]
[null,null,"村级电商服务网点建设及运营"]
[null,null,"返乡电商创业环境建设"]
[null,null,"互联网+乡村旅游电商"]
[null,"农产品开发设计","农产市场选品分析",2]
[null,null,"农产品摄影包装设计"]
[null,"农村电商众创平台","农村众创空间打造",1]
[null,"电商平台开店","淘宝微信网店运营",2]
["本地商家拥抱互联网","各电子商务平台知识普及","电子商务的概念及分类",1]
[null,null,"电子商务组织架构",2]
[null,null,"电商模式、电商平台介绍",1]
[null,null,"电商发展现状及趋势",1]
["本地商家拥抱互联网","电商平台在县域的发展方向","创新财富创造方式",2]
[null,null,"打通低成本销售渠道"]
[null,null,"增强就业创业机会"]
[null,"实体商家在电商发展进程中的机会","加快发展电商平台",2]
[null,null,"实体门店+网上商城双位一体"]
[null,null,"线上线下联手"]
[null,"网络畅销产品开发分享","产品定位+包装",2]
[null,null,"引流方法+推广方式，打造爆款"]
[null,null,"网络畅销产品的分析"]
[null,null,"热销产品商家实例分享"]
[null,"活动推广方式分享","各平台活动介绍+报名+预热",2]
[null,null,"各类推广方式+各岗位职责介绍"]
[null,null,"商家实例分享＋实操"]
[null,"线上推广、线下推广的方式","付费+免费推广方式详解",3]
[null,null,"线上直通车+关键词优化+产品优化"]
[null,null,"线下单页+平台+赞助推广"]
[null,null,"商家推广案例分享"]
[null,"本地商家入驻第三方平台","各类平台概念普及+入驻平台优势",2]
[null,null,"第三方平台服务内容详解"]
[null,null,"第三方平台特点和盈利方式介绍"]
[null,"本地商家与第三方平台合作实战","本地商家实践案例分享（六合源案例分析）",1]

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